Why We Chose HubSpot
It's been a whirlwind journey with ImpactPilot, filled with rapid development, endless discussions, and eye-opening insights. Here's a candid look into why we chose to integrate with HubSpot, rather than launching as a standalone tool.
Quick Realization of Our Vision
We hit the ground running with ImpactPilot. We knew what problem we wanted to solve: Incentivize CSM’s on activities that drive impact for customers and their business. We quickly nailed down the core functionalities of the product:: defining impact drivers, setting targets, planning, and measuring. It was exhilarating to see our ideas turn into functional features fast. But then came the big question: how to bring this to our users in the most effective way?
Countless Discussions and A Eureka Moment
Konstantin and I spent countless nights debating our path forward. These weren't just discussions; they were deep dives into what we wanted ImpactPilot to be. It was during one of these late-night sessions that the 'HubSpot lightbulb' went off.
Eye-Opening User Feedback
Our decision was heavily influenced by conversations with hundreds of SaaS professionals. People were sticking with HubSpot for the long haul, integrating their sales and marketing seamlessly. But more importantly, we noticed a gap we could fill. The impact gap in post sales.
Leveraging HubSpot's Ecosystem
Two things became obvious: HubSpot's capability for health scoring and its potential to integrate product usage. Why create a parallel universe when we could enhance an existing one? With ImpactPilot, CSMs could now amplify HubSpot's power, delaying or even augmenting their dedicated CS platform like Gainsight, Planhat, Totango, Clientsuccess, Custify or Churnzero.
The Beauty of All-in-One
Choosing HubSpot wasn't just about leveraging its features; it was about simplicity for our users. Integrating with HubSpot meant quick setup, less learning curve, and having all critical data in one place. It was about enhancing the HubSpot experience, not competing with it.
This journey has been more than just about building a tool; it's been a process of understanding, adapting, and fitting into an ecosystem where we can offer the most value. Choosing HubSpot as our launchpad for ImpactPilot feels right – it's where we can make the biggest impact.
